When it comes to running a florist, catering company, venue, or event planning business, the day-to-day operations can get complicated fast — juggling client proposals, production details, inventory, and payments across scattered spreadsheets and separate tools. Curate is an event management platform built specifically to bring all of that into one connected system, designed by someone who actually came from the floral industry rather than a general software background. In a business where margins depend on getting production and pricing right on every single event, a tool like Curate can be the difference between chaos and a repeatable, profitable process.
As event businesses grow past a handful of clients a month, they need software that combines sales, proposals, production planning, and client communication without losing track of details that directly affect profitability — like stem counts, menu quantities, or staffing needs. Curate rises to that challenge by offering industry-specific tools alongside the CRM and payment features that any small business would expect. Whether you're a solo florist booking a dozen weddings a season or a growing catering company managing complex event logistics, Curate positions itself as a platform built around how event professionals actually work.
Most general-purpose business software treats event work like any other service business — track a client, send an invoice, get paid. Curate takes a different approach by building in the operational depth that event professionals specifically need: recipe and stem-count management for florists, production worksheets and menu/staffing coordination for caterers, and floor plan and booking tools for venues. This isn't just proposal software with an event label on it — it's built around the actual production side of the business, not just the sales side.
The platform also emphasizes making proposals genuinely persuasive rather than purely functional. Its drag-and-drop, Pinterest-to-proposal workflow lets florists and planners pull inspiration images directly into a client-facing proposal, with customizable pricing display and the ability for clients to sign and pay right from that same document. Curate has reportedly approached one million proposals created on the platform, and reviewers frequently point to the visual quality and professionalism of these proposals as a direct driver of more bookings.
What makes Curate particularly compelling is its origin story: it was built by a florist-industry founder specifically because his business partner, a florist herself, was losing hours manually curating every piece of an event. That grounding in real operational pain points shows up throughout the platform — from flexible custom event properties (like tracking guest counts) to a built-in CRM and messaging center, recently added at no additional cost, that ties every client conversation directly to its specific event record rather than living in a disconnected inbox.
For growing businesses, this means less time spent hunting across email, spreadsheets, and separate tools just to answer a client's question about their event, and more time spent on the actual creative and production work. Reviewers consistently point to time savings on proposal creation, order and shopping list generation, and reduced errors in production planning as the platform's biggest practical benefits — though some do note a learning curve when first adopting a system this comprehensive.
In conclusion, Curate offers a compelling combination of visually persuasive proposals, industry-specific production tools, and integrated client communication, all built around the operational realities of running an event-focused business rather than a generic service company. Its focus on florists, caterers, venues, and event teams specifically — rather than trying to serve every type of freelancer — is exactly what gives it the depth that general-purpose CRMs tend to lack. By choosing Curate, event professionals are equipped to book more clients with better-looking proposals, reduce costly production errors, and manage the entire event lifecycle from one connected system.
You can schedule a Curate demo here to see how it fits your event business.